Cruiser

Lucky number 7 means gears a-plenty for most general riding. With a Shimano 7-speed derailleur, powerful front and rear linear-pull brakes and Electra’s Flat Foot Technology, the Townie 7D is the best-selling bike in the U.S. - Lightweight 6061-T6 aluminum frame - Shimano TX-35 7-speed w/Megarange gearing - Shimano Revo twist shifter - Forged alloy crankset w/44t chainring & dual guards - Alloy linear-pull brakes - Double-wall alloy rims - 26x 2.0" semi-slick street tires

Modern cruiser with over twenty years of refinement built in to improve the ride experience. You’ll notice the difference with Electra’s patented Flat Foot Technology combined with custom bend handlebars.

Modern cruiser with over twenty years of refinement built in to improve the ride experience. You’ll notice the difference with Electra’s patented Flat Foot Technology combined with custom bend handlebars.

Cars, Motorcycles, Fighter planes. If it’s got an internal combustion engine, we like it. But when the situation calls for a little legwork, the Men’s Attitude Cruisers fit the bill. They’ve been pinstriped, chopped, flamed and stretched for a custom look inspired by the hotrod culture. The modified frames and components like tricked out forks, struts, fenders, handlebars, racks and tires give each bike a style of their own. Throw in a little Flat Foot Technology and you’ve got yourself one sweet ride.

Lightweight aluminum modern cruiser with over twenty years of refinement built in to improve the ride experience. You’ll notice the difference with Electra’s patented Flat Foot Technology combined with custom bend handlebars. - Lightweight 6061-T6 aluminum frame - Shimano TX-35 7-speed w/Megarange 14-34t gearing - Shimano Revo twist shifter - Alloy linear-pull brakes - Alloy crank and sealed cartridge bottom bracket - Alloy seat post - 26”x 2.35” balloon tires - Custom saddle and grips

Momentum's Street combines classic touches with a fun ride and nice functionality so you can explore your city in style. A lightweight aluminum frame and easy-rolling 700c aluminum wheels let you get up to speed quickly and carve the corners. The super-comfortable upright riding position provides an excellent view of the road ahead. You'll also love the easy gearing for cruising up the hills and the powerful brakes for speed control on the way down. Whether you're headed to work or to meet for tapas, the color-matched fenders and chainguard protect your clothes. Plus, you get a convenient U-lock carrier (lock sold separately), a built-in cup holder, bell, kickstand, and a rear rack.

Lucky number 7 means gears a-plenty for most general riding. With a Shimano 7-speed derailleur, powerful front and rear linear-pull brakes and Electra’s Flat Foot Technology, the Townie 7D is the best-selling bike in the U.S. - The Original EQ comes fully equipped with Hub Dynamo powered front and rear bright LED lights and painted fenders to protect from the elements. - Schwalbe Big Apple 26" tires with a puncture-resistant casing roll smooth and stable over most surfaces. - Linear-pull brakes help control your roll with easy-stopping. - Enjoy the ride on our cushy, ergonomic and shock absorbent elastomer saddle. - Enjoy as-is, or personalize your ride with Electra accessories and make it your own with fenders, a basket or bell.

The Cruiser Lux takes the basic Cruiser to the next level with modern refinements like a lightweight aluminum frame, customized components, and of course Electra’s patented Flat Foot Technology. - Lightweight 6061-T6 aluminum frame - Shimano Nexus internal three-speed w/coaster brake - Alloy linear pull brakes - Alloy crank and sealed cartridge bottom bracket - Alloy seat post - 26”x 2.35" balloon tires - Custom saddle and grips

One look at the iRide Rocker's super-fat tires and you can't help but smile! Roll down rough city streets, through the park, on the beach, or even out through the snow. This light aluminum frame is built around massive 4-inch wide tires for a fun, cushy ride. The wide-range 7-speed Shimano drivetrain lets you spin up hilly terrain, while the powerful mechanical disc brakes give you excellent stopping power in all conditions. The comfortable saddle and handlebars put you in a heads-up, ride-for-hours position, while a built-in cup holder sets the laid-back tone for your ride.

Turn sidewalks into runways with these sweet, playful designs. The surprising detail and nuances are what make Electra Fashion bikes unique. There’s a style for every personality and each one features our patented Flat Foot Technology for amazing comfort and control. Take a ride and you’ll realize that beauty is way more than skin deep. - A bright white frame and modern designs layered on wood grain detailing combine to create an elegant beach cruiser. - Other details include custom saddle, wood grips and ding dong bell, making this bike as unique as you. - Low maintenance 3-speed internal gear hub keeps it simple, reliable and free from water, dirt and road grime. - Koa features our patented Flat Foot Technology for amazing comfort and control. - Few bikes let you express your personality and individuality like an Electra Fashion Cruiser.

Go! to work. Go! to the gym. Go! the long way home. Townie Commute Go! is a battery-powered, pedal-assist bike that lets you ride like the wind without breaking a sweat. The comfort and control of Townie’s Flat Foot Technology combined with the Bosch Performance System offers four levels of power support from Eco to Turbo mode, allowing you to tackle your commute with ease. Simple to use and fun to ride, the Townie Commute Go! comes standard with all the upgrades needed for a long, sweat-free ride to work. Color-matched fenders ensure a clean ride in all conditions, heavy-duty front and rear racks let you carry everything you need for the trip, and front and rear lighting show you the way home safely. It’s all supported by 700c Schwalbe Fat Frank puncture-resistant tires and hydraulic disc brakes that can handle whatever you throw at them. You’ve got places to Go! This is just the bike to get you there. - Bosch Performance System with 250W mid-frame motor - Bosch PowerPack 400 includes 2 AMP charger - 4 mode levels of support: Eco, Tour, Sport and Turbo - Distance: 20-100 miles / 40-120 km depending on your mode and terrain - Fully charges in 3.5 hours - Maximum assisted speed: 20 mph / Europe: 25 km/h - Battery life: 2 year Bosch warranty - Shimano Nexus 8-speed internal gear hub and twist shift - Tektro Hydraulic Disc Brakes - 700c Schwalbe Fat Frank Balloon Tires

Remember when your biggest worry was getting home before the streetlights came on? The Super Moto does. We’ve taken our beach cruiser and added a touch of old school BMX and new school off-road to give you the ultimate play bike. You’re not exactly going to be joining the race circuit on it, but you’ll definitely be popping some sick wheelies and hopping every curb in sight on Schwalbe Super Moto X tires. Go ahead and lay down a little rubber if you want to. Available in a new 8-speed internal gear option.

Unstoppable style. One look at those super fat tires and you can’t help but smile. Roll down rough city streets, through the park, even on the beach, with the iRide Rocker. Do it all on this fun-loving fattie. Built around 26-inch wheels with massive 4-inch diameter tires—capable of running super low air pressure for a smooth ride and incredible traction—this go-anywhere fat bike is built for mobility and fun. It’s great for city cruising, hitting the boardwalk, even riding on the beach. With a rugged yet lightweight ALUXX aluminum frame, 7-speed drivetrain, and powerful disc brakes, it can handle the hills and is perfect for gravel or dirt paths in the park. Special features include a kickstand and built-in cup holder so your beverage travels with you.

Modern cruiser with over twenty years of refinement built in to improve the ride experience. You’ll notice the difference with Electra’s patented Flat Foot Technology combined with custom bend handlebars.

Lucky number 7 means gears a-plenty for most general riding. With a Shimano 7-speed derailleur, powerful front and rear linear-pull brakes and Electra’s Flat Foot Technology, the Townie® 7D is the best-selling bike in the U.S. - The Original EQ comes fully equipped with Hub Dynamo powered front and rear bright LED lights and painted fenders to protect from the elements. - Schwalbe Big Apple 26" tires with a puncture-resistant casing roll smooth and stable over most surfaces. - Linear-pull brakes help control your roll with easy-stopping. - Enjoy the ride on our cushy, ergonomic and shock absorbent elastomer saddle. - Enjoy as-is, or personalize your ride with Electra accessories and make it your own with fenders, a basket or bell.

Make quick work of daily trips, or head out on weekend adventures. Suede does it all. The all-new Suede is the perfect marriage of style, fun and functionality. Using a stable frame geometry designed specifically for women, it allows a rider to touch the ground while seated at stops and is efficient going uphill. The step-through frame makes it a confident choice for riders of all abilities. Built with lightweight ALUXX aluminum and integrated rack mounts for racks and other accessories, it’s ideal for quick trips to the coffee shop, bike path adventures and short commutes. Suede comes in a number of playful graphics patterns, and some models feature a colorful basket, racks, fenders and other accessories. - Step-through ALUXX-grade aluminum frame allows rider to touch the ground while in a seated position - Fenders, rear carrier, bell, kickstand, chainguard - Shimano 8-speed drivetrain

The Cruiser Lux takes the basic Cruiser to the next level with modern refinements like a lightweight aluminum frame, customized components, and of course Electra’s patented Flat Foot Technology. - Lightweight 6061-T6 aluminum frame - Shimano Nexus internal 3-speed w/coaster brake - Alloy crank and sealed cartridge bottom bracket - Alloy seat post - 26”x 2.125” Retrorunner tires - Custom saddle and grips - Painted fenders

Turn sidewalks into runways with these sweet, playful designs. The surprising detail and nuances are what make Electra Fashion bikes unique. There’s a style for every personality and each one features our patented Flat Foot Technology® for amazing comfort and control. Take a ride and you’ll realize that beauty is way more than skin deep. - 6061-T6 aluminum Boomerang frame - Shimano Nexus internal 3-speed w/coaster brake - Shimano Nexus Revo shifter - Alloy crank and sealed cartridge bottom bracket - Shimano front roller brake and hub - 26”x 2.125” tires - Matching bell - Painted wood front & rear rack

Turn sidewalks into runways with these sweet, playful designs. The surprising detail and nuances are what make Electra Fashion bikes unique. There’s a style for every personality and each one features our patented Flat Foot Technology for amazing comfort and control. Take a ride and you’ll realize that beauty is way more than skin deep. - 6061-T6 aluminum Boomerang frame - Shimano Nexus internal 3-speed w/coaster brake - Shimano Nexus Revo shifter - Alloy crank and sealed cartridge bottom bracket - Shimano front roller brake and hub - 26”x 2.125” tires - Matching bell

Enjoy all the advantages of Townie’s Flat Foot Technology, comfort, control, efficiency and a wide view of the road, along with a Shimano Nexus 3-speed internal hub that makes shifting as easy as a twist-of-the-wrist. The gearing is protected inside the rear hub, so there’s virtually no maintenance required to keep shifting smoothly. The Townie Original 3i EQ comes fully equipped with Hub Dynamo powered front and rear bright LED lights and painted fenders to protect from the elements. - Lightweight 6061-T6 aluminum frame - Shimano Nexus internal 3-speed w/coaster brake - Alloy linear-pull front brake - Shimano Revo twist shifter - Full chainguard and integrated alloy crank - Painted alloy fenders - Double-wall alloy rims - 26" x 2.0" semi-slick street tires - Hub dynamo powered Spanninga front and rear LED lights

Cars, Motorcycles, Fighter planes. If it’s got an internal combustion engine, we like it. But when the situation calls for a little legwork, the Men’s Attitude Cruisers fit the bill. They’ve been pinstriped, chopped, flamed and stretched for a custom look inspired by the hotrod culture. The modified frames and components like tricked out forks, struts, fenders, handlebars, racks and tires give each bike a style of their own. Throw in a little Flat Foot Technology and you’ve got yourself one sweet ride.

Every ride becomes a vacation when comfort combines with the classic style of Simple W to bring the mellow vibes of the simple life. Simple W brings the simple fun of riding bikes, combining a classic look, comfortable ride and offering functionality. The stable frame and step-through design makes it a confident choice for riders of all abilities. Made with lightweight ALUXX aluminum, it is ideal for quick trips around town and bike path adventures. Simple W is offered in a number of playful and unique graphics patterns. All models come with a chainguard and kickstand while certain models come equipped with a front basket and front and fear fenders. WHY WE LOVE IT Enjoy the freedom of the roads with the wind in your face on this iconic beach cruiser. This bike offers a comfortable and smooth ride with balloon tires, a plush saddle and swept-back handlebars. It shows classic looks with modern technology including a lightweight aluminum frame with a chainguard, multiple gear options.

Toughen up your two-wheeled rides with the Townie Path 9D. The sleek design of this new bike includes some of the great features found on other Townies in the line, but with a little more attitude. Electra’s patented Flat Foot Technology, a 9-speed derailleur drivetrain, powerful hydraulic disc brakes and larger 27.5-inch tires provide riders with the confidence to take on a wider range of terrain. The tires include reflective sidewalls for better visibility and K-Shield protection to minimize the chance of a flat. - Comfort is key with a foot-forward pedal position, gel saddle and ergonomic grips. - 9 speeds and hydraulic brakes provide smooth riding on a wider range of terrain. - 27.5" puncture-resistant tires let you focus on the ride and avoid the dreaded flat. - For more versatility, add a Commuter Rear Rack Bag to pack all the necessities for an awesome adventure.

The Townie Commute 8D is a stylish commuter bike that is built to handle the rigors of the road. It offers eight speeds to choose with a Shimano Rapid Fire Plus shifter and front and rear linear-pull brakes. Large 700c, puncture-resistant Schwalbe balloon tires roll fast and smooth, decreasing vibration on uneven roads. Swept back handlebars provide a comfy, upright position with a wide view of the road so you can spot potential hazards, opportunities and detours. And by detours we mean happy hours

Lucky number 7 means gears a-plenty for most general riding. With a Shimano 7-speed derailleur, powerful front and rear linear-pull brakes and Electra’s Flat Foot Technology, the Townie 7D is the best-selling bike in the U.S. - The Original EQ comes fully equipped with Hub Dynamo powered front and rear bright LED lights and painted fenders to protect from the elements. - Schwalbe Big Apple 26" tires with a puncture-resistant casing roll smooth and stable over most surfaces. - Linear-pull brakes help control your roll with easy-stopping. - Enjoy the ride on our cushy, ergonomic and shock absorbent elastomer saddle. - Enjoy as-is, or personalize your ride with Electra accessories and make it your own with fenders, a basket or bell.

Every ride becomes a vacation when comfort combines with the classic style of Simple W to bring the mellow vibes of the simple life. Simple W brings the simple fun of riding bikes, combining a classic look, comfortable ride and offering functionality. The stable frame and step-through design make it a confident choice for riders of all abilities. Made with lightweight ALUXX aluminum, it is ideal for quick trips around town and bike path adventures. Simple W is offered in a number of playful and unique graphics patterns. All models come with a chainguard and kickstand while certain models come equipped with a front basket and front and fear fenders. WHY WE LOVE IT Enjoy the freedom of the roads with the wind in your face on this iconic beach cruiser. This bike offers a comfortable and smooth ride with balloon tires, a plush saddle, and swept-back handlebars. It shows classic looks with modern technology including a lightweight aluminum frame with a chainguard, multiple gear options.

The ideal choice for casual rides around the neighborhood, bike path, or wherever your adventure awaits. Our unique Foot Forward pedal placement and easy upright riding position ensure total comfort and stability while on the bike. The Foot Forward position allows you to maintain proper saddle height while still having the ability to place your feet on the ground when seated. The Drifter 7 offers a straightforward 1 x 7 drivetrain that is durable and provides a wide enough gearing for most terrain. - Lightweight 6061 alloy frame with foot-forward riding position - Alloy crankset with sealed cartridge bottom bracket - Alloy rims with stainless steel spokes - 26 x 2.25-inch multi-condition tires - Alloy upright city handlebar and stem - Sun custom cruiser saddle and ergo grips - Steel chain guard - Alloy kickstand

The Townie Commute 27D is the perfect balance of form and function. With 27 speeds to choose from, you have a huge range of options at your disposal for any type of commute. Outfitted with an easy-to-use Shimano Rapid Fire Plus shifter and hydraulic disc brakes, the 27D can handle anything you throw at it. Electra's added color-matched fenders, front and rear heavy-duty racks, LED lights and easy-rolling large 700c, puncture-resistant Schwalbe balloon tires.

Modern cruiser with over twenty years of refinement built in to improve the ride experience. You’ll notice the difference with Electra’s patented Flat Foot Technology combined with custom bend handlebars.

The Cruiser Lux takes the basic Cruiser to the next level with modern refinements like a lightweight aluminum frame, customized components, and of course Electra’s patented Flat Foot Technology.