Bicycles

This beginner's BMX bike is built with a gyro, a Chromoly down tube, and sealed front and rear hubs for a long-lasting smooth ride. A sealed bearing integrated headset, 3-piece Chromoly cranks, and 4 pegs round out the build. - Rotor included - 3-Piece Tubular Chromoly Cranks - Mid BB - Integrated Headset - Eastern Riblet Grips - Eastern Atom Pedals - Eastern Sprocket - Double Wall Rims - 2.4" Eastern OEM Tires

The Haven Bay 1 is your go-to all-around beach cruiser. Sporting a sturdy comfort steel frame, waterproof cruiser saddle, and simple, easy-to-use single-speed drivetrain. Our frame geometry allows for a more relaxed riding position, perfect for comfortable cruising wherever you're heading.

It all started with an idea that we could improve upon an American classic. Today, the Electra Cruiser has more than 25 years of refinement built in to enhance the riding experience with modern styling. The result is a less clunky, more ergonomic ride that features our patented Flat Foot Technology. The single-speed Cruiser 1 is simplicity at its finest.

The legendary Eastern Traildigger is back with a newly upgraded full chromo frame and our Facet pedals! Designed for beginners looking to upgrade from a steel frame, this awesome dirt jumper features a sealed bearing integrated headset, sealed front and rear hubs and 3-piece Chromoly cranks. - Full Chromoly Frame - Chromoly Steerer Tube - Mid BB - Integrated Headset - Eastern Riblet Grips - Eastern Facet Pedals - Eastern Sprocket - Double Wall Rims - 2.4" Eastern Squealer OEM Tires

PEDAL TO WORK, MEET FRIENDS FOR COFFEE OR BUILD UP FITNESS ON THE BIKE PATH. ALIGHT FITS RIGHT INTO A FUN, HEALTHY LIFESTYLE. With its lightweight and durable ALUXX aluminum frame and upright flat-bar positioning, Alight is comfortable for a daily commute and sporty for longer rides. Women’s-specific geometry and sizing gives Alight a stable, confident ride quality. And thanks to integrated dropouts, it’s easy to personalize with racks and fenders. KEY PERFORMANCE FACTORS Casual comfort - An upright riding position, flat handlebars, and 3F Design Philosophy make commuting or a casual spin comfortable without compromising efficiency. Fun fitness - The lightweight efficiency and balanced geometry of the ALUXX aluminum frame blends speed and stability for a ride that’s just plain fun. Stylish versatility - Equipped with integrated dropouts for racks, fenders, or panniers, this bike blends urban style and road bike agility.

Sometimes, you want to get off the pavement and take the path less traveled for a literal breath of fresh air. And thanks to the Batch MTB, you don’t need an overcomplicated Baja-ready bruiser. You just need the reliability and comfort of a rugged, lightweight aluminum frame equipped with double-wall rims and rock-leveling front suspension. The 7-speed Shimano gearing helps navigate flowy single-track and moderate climbs. That’s Batch MTB: performance that gets you way out there and dependability that gets you back home again.

It all started with an idea that we could improve upon an American classic. Today, the Electra Cruiser has more than 25 years of refinement built in to enhance the riding experience with modern styling. The result is a less clunky, more ergonomic ride that features our patented Flat Foot Technology•. The single-speed Cruiser 1 is simplicity at its finest. It's right for you if... You appreciate the look of a classic beach cruiser, but don't mind extra comfort and modern styling. The Electra Cruiser is a simple, durable bike perfect for a sun-soaked ride on the boardwalk or cruising the streets to your favorite taco shop. The tech you get The single-speed Electra Cruiser 1 features a sturdy steel frame paired with alloy rims and stainless-steel spokes on RetroRunner tires. Custom swept back handlebars and coaster brakes make this an easy-to-use and comfortable ride. The final word Nothing compares to the comfort and style you find on an Electra Cruiser. We changed the game by moving the pedals forward, relaxing the angle of the seat and opening up the entire frame geometry. Our Cruisers are simple, fun and easy to ride. All you need to do is choose your favorite color and apply sunscreen. Why you'll love it - The beach cruiser was our first love. Its timeless style can transport you to a Southern California beach no matter where you are. - It features our patented Flat Foot Technology® for amazing comfort and control. - Cruise comfortably on 26" RetroRunner tires and an easy-to-use coaster brake. - Add a bell, basket, fenders or a surf rack to make the most of those long summer days.

It all started with an idea that we could improve upon an American classic. Today, the Electra Cruiser has more than 25 years of refinement built in to enhance the riding experience with modern styling. The result is a less clunky, more ergonomic ride that features our patented Flat Foot Technology. The single-speed Cruiser 1 is simplicity at its finest.

The intermediate-level Eastern Wolfdog is a great bike for riders wanting to up their ride. It's built with a full Chromoly frame and fork, a sealed bearing integrated headset, sealed hubs, and 3-piece chromoly cranks. - Double Wall Front and Rear Rims - Eastern Riblet Grips - Chromoly Eastern Phorcys Sprocket - Pivotal Seat - 2.4" Eastern Squealer OEM Tires - Eastern Facet Pedals

The expert-level Eastern Shovelhead has been an Eastern staple for over a decade. A full Chromoly frame, fork, and bars provide lightweight performance. The Shovelhead is finished off with fully sealed hubs, 3-piece 48 Spline cranks, Squealer 100psi tires, alloy sprocket, double-wall rims, and our new Facet pedals. - Chromoly Frame, fork, and bars - Sealed Hubs - 3 Piece 48 Spline Cranks - Pivotal Seat - Double Wall Front and Rear Rims - 2 Cold Steel Pegs

This is your city. Ride like it. The Loft 7D is a lightweight commuter that puts the fun in functionality. 700c wheels and a foot-forward, upright riding position provide optimum speed, comfort and control. This modern-day classic is built to ride. It's lightweight. It's durable. It's comfortable and designed to handle the rigors of the streets. It's right for you if... You've got places to go. The Loft 7D is a reliable commuter that will get you there. This lightweight city bike won't break the bank and comes equipped with an alloy frame, 7-speed drivetrain and fenders to keep you dry. Explore the city's ups and downs while still looking stylish. The tech you get Designed with functional minimalism in mind, the clean lines and straight bars give it a nice, unaffected look. The Loft 7D features a lightweight but sturdy aluminum frame, Shimano 7-speed MEGARANGE gearing to tackle hills, alloy dual pivot caliper brakes and fast-rolling 700c wheels. The final word The Loft is a lightweight commuter bike that will go from apartment to espresso in two minutes flat. Big on fun, low on maintenance, this bike was made for the city and everything that comes with it. Nimble, lightweight and sure to turn heads, you'll always arrive in style on a Loft 7D. Why you'll love it - Choose the frame geometry that's right for you: step-over or step-thru, with a lower standover height for easy on and off maneuverability. - The foot-forward, upright riding position provide optimum speed, comfort and control. - Choose from a variety of colors. - Customize your Loft and make it your own. Add a front basket for storage, a bell so they hear you coming and cup holder for your morning coffee. - Top it off with an Electra helmet and arrive fashionably safe.

This is your city. Ride like it. The Loft 7D is a lightweight commuter that puts the fun in functionality. 700c wheels and a foot-forward, upright riding position provide optimum speed, comfort and control. This modern-day classic is built to ride. It’s lightweight. It’s durable. It’s comfortable and designed to handle the rigors of the streets. It's right for you if... You’ve got places to go. The Loft 7D is a reliable commuter that will get you there. This lightweight city bike won’t break the bank and comes equipped with an alloy frame, 7-speed drivetrain and fenders to keep you dry. Explore the city's ups and downs while still looking stylish. The tech you get Designed with functional minimalism in mind, the clean lines and straight bars give it a nice, unaffected look. The Loft 7D features a lightweight but sturdy aluminum frame, Shimano 7-speed MEGARANGE gearing to tackle hills, alloy dual pivot caliper brakes and fast-rolling 700c wheels. The final word The Loft is a lightweight commuter bike that will go from apartment to espresso in two minutes flat. Big on fun, low on maintenance, this bike was made for the city and everything that comes with it. Nimble, lightweight and sure to turn heads, you'll always arrive in style on a Loft 7D. Why you'll love it - Choose the frame geometry that's right for you: step-over or step-thru, with a lower standover height for easy on and off maneuverability. - The foot-forward, upright riding position provide optimum speed, comfort and control. - Choose from a variety of colors. - Customize your Loft and make it your own. Add a front basket for storage, a bell so they hear you coming and cup holder for your morning coffee. - Top it off with an Electra helmet and arrive fashionably safe.

From parkways to paths, paved roads or dirt, this versatile flat-bar bike can help you reach new fitness goals or add some spice to your daily commute. KEY PERFORMANCE FACTORS All-terrain versatility With a mountain bike style flat handlebar, suspension fork and disc brakes, you can ride road or dirt with confidence. Lightweight and durable Frameset constructed with high-quality ALUXX aluminum. Comfort and stability Frame geometry puts the rider in a position that balances efficiency with stability on rough roads, paths or trails. Wheel size: Sizes XX-Small – X-Small: 26-inch Sizes Small – X-Large: 27.5-inch

From parkways to paths, paved roads or dirt, this versatile flat-bar bike can help you reach new fitness goals or add some spice to your daily commute. KEY PERFORMANCE FACTORS All-terrain versatility With a mountain bike style flat handlebar, suspension fork and disc brakes, you can ride road or dirt with confidence. Lightweight and durable Frameset constructed with high-quality ALUXX aluminum. Comfort and stability Frame geometry puts the rider in a position that balances efficiency with stability on rough roads, paths or trails.

Equipped to handle anything – embrace pave roads, paths and dirt trail with confidence and style. KEY PERFORMANCE FACTORS Confidence Inspiring Perfect as your first mountain bike, the ALUXX-Grade Aluminum frame is lightweight, capable and durable, with low standover for easy maneuverability. Rider-optimized Each frame is built and tuned specifically for the needs of riders that size, and fitted with one of two wheel options (26-inch or 27.5-inch) for a balanced experience. Smooth Handling A 75mm front suspension fork provides both capability and ease.

Level Up. A mountain bike built to raise your game and ignite a passion for the trail. Designed for the mountains and ready for anything. Highlights - Light and durable SmartForm C3 Alloy frame - SR Suntour M3030 suspension fork, 75mm travel - 7-speed drivetrain w/ double chainring cranks / Tektro mechanical disc brakes Where it thrives: Low-impact trails, gravel roads, leisurely ride What it's built for: Handling, durability Wheel size: - Sizes X-Small – Small: 27.5-inch - Sizes Medium – X-Large: 29-inch

Level Up. A mountain bike built to raise your game and ignite a passion for the trail. Designed for the mountains and ready for anything. Where it thrives Low-impact trails, gravel roads, leisurely ride What it's built for Handling, durability Highlights - Light and durable SmartForm C3 Alloy frame - SR Suntour M3030 suspension fork, 75mm travel - 7-speed drivetrain w/ double chainring cranks / Tektro mechanical disc brakes

Simply elegant. Casually cool. As a beach cruiser should be. You can feel the Electra difference with our patented Flat Foot Technology®, adding a whole new level of comfort and control. With a range of 7 gears and linear pull brakes, the Cruiser 7D is ready to roll. - Get the classic look of a beach cruiser with added details that take it to the next level. - Comfort and control are key with Electra's patented Flat Foot Technology®. - The linear pull brakes and 7-speed drivetrain give you range and stability. - Add a bell, basket or a surf rack to make the most of those long summer days.

Simply elegant. Casually cool. As a beach cruiser should be. You can feel the Electra difference with our patented Flat Foot Technology®, adding a whole new level of comfort and control. With a range of 7 gears and linear pull brakes, the Cruiser 7D is ready to roll. It's right for you if... You enjoy the causal ride of a beach cruiser, but still appreciate quality, craftsmanship, and of course, style. The Cruiser 7D is the best of both worlds, offering plenty of gears to give you range beyond a quick ride around the block in flip flops. Not that there’s anything wrong with that. The tech you get The Cruiser 7D features a lightweight, aluminum frame, Shimano 7-speed gearing with a Revo Twist shifter and alloy linear pull brakes. Electra's patented Flat Foot Technology® provides an upright ride for comfort and control with the added cushion of balloon tires. The final word For comfort and style, nothing compares to an Electra Cruiser. We changed the game by moving the pedals forward, relaxing the angle of the seat and opening up the entire frame geometry. Our Cruisers are simple, fun and easy to ride. All you need to do is choose your favorite color and apply sunscreen. Why you'll love it - Get the classic look of a beach cruiser with added details that take it to the next level. - Comfort and control are key with Electra's patented Flat Foot Technology®. - The linear pull brakes and 7-speed drivetrain give you range and stability. - Add a bell, basket or a surf rack to make the most of those long summer days.

Ride to work, ride for your health, or just unplug and experience some fun. With its comfortable positioning and smooth ride quality, here’s how to make your daily escape. Key Performance Factors Balanced and efficient Lightweight ALUXX aluminum frame, smooth-rolling 700c wheels, and confident upright positioning offer a balanced, efficient ride quality. Versatile and capable A wide range of gears helps you increase your speed and tackle hills with more control. Rugged reliability Puncture-resistant tires and integrated rack mounts keep you rolling on tough city streets and more adventurous rides.

With its lightweight ALUXX aluminum frame, confident handling and fast-rolling 700c wheels, Escape lets you ride any road or path in comfort and style. This versatile all-rounder is designed with a flat handlebar and upright rider position, which gives it a confident, sporty feel that's suitable for city streets or country roads. It also comes with rack and fender mounts so you can add accessories to make it fit your needs. Balanced and efficient Lightweight ALUXX frame, smooth-rolling 700c wheels, and confident upright positioning offer a balanced, efficient ride quality. Versatile and capable A wide range of gears helps you increase your speed and tackle hills with more control. Rugged reliability Puncture-resistant tires and integrated rack mounts keep you rolling on tough city streets and more adventurous rides.

The Electra Cruiser 7D has everything you're looking for in a classic beach cruiser, and a little bit more. Infused with Electra's legendary style and patented Flat Foot Technology, the 7D offers a solid range of gears to handle any hills you may encounter on your way to the beach, your friend's house or around the neighborhood. It's right for you if... You value a high-quality, easy riding beach cruiser with an upright riding position and plenty of gears to get you to your destination comfortably and in style. The Cruiser 7D is built to withstand years of use. Choose from a variety of fun, fresh colors and get ready to turn some heads. The tech you get Patented Flat Foot Technology provides optimal comfort and control. The Shimano Tourney 7-speed with MEGARANGE gearing and Shimano Revo twist shifter allow for smooth and easy shifting. A sturdy cantilevered frame, alloy rims and stainless-steel spokes will keep you riding in style for years to come. The final word For comfort and style, nothing compares to an Electra Cruiser. We changed the game by moving the pedals forward, relaxing the angle of the seat and opening up the entire frame geometry. Our Cruisers are simple, fun and easy to ride. All you need to do is choose your favorite color and apply sunscreen. Why you'll love it - The Electra Cruiser 7D embodies the simplicity of the beach cruiser with enough additional gears to tackle some hills. - Features our patented Flat Foot Technology for amazing comfort and control. - Cruise comfortably on the boardwalk or bike path with 26" RetroRunner tires. - Add a bell, basket, fenders or a surf rack to make the most of those long summer days.

Quick As You Like A swift, sporty bike that’s perfect for getting a workout, city cruising, or just getting out and feeling good. Highlights - Lightweight aluminum frame w/ 360° reflective accents - Shimano 7-speed drivetrain with triple chainring crank - Powerful rim brakes Where it thrives: In town, leisurely rides, on crowded streets What it's built for" Agility, visibility, comfort

Quick As You Like A swift, sporty bike that's perfect for getting a workout, city cruising or just getting out and feeling good. Where it thrives In town, leisurely rides, on crowded streets What it's built for Agility, visibility, comfort Highlights -Lightweight step-thru aluminum frame w/ 360° reflective accents -microSHIFT 7-speed drivetrain with triple chainring crank -Powerful rim brakes

You’ve got places to go. The 7i is the reliable super commuter that will get you there. Explore the city's ups and downs with a 7-speed internal gear hub, fenders, rear rack and lightweight but sturdy alloy frame.

The Electra Townie 7D is the best-selling bike in the U.S. for a reason. It's stylish, simple, fun and the perfect recreational bike. Our patented Flat Foot Technology frame provides an upright seating position that lets you see the world better and plant your feet flat on the ground whenever you want, setting the standard in comfort and control. IT'S RIGHT FOR YOU IF… You're looking for a fun, quality bike that is both comfortable and stylish. Or maybe it's your first time riding since being a kid. Or you just want to get outside on two wheels more. With our patented Flat Foot Technology, you'll experience the comfort and control of our unique frame geometry in great colors to choose from. THE TECH YOU GET Shimano Revo twist shifter provides a smooth transition through 7 gears, allowing you to climb hills with ease. Linear-pull brakes control deceleration for easy stopping and Bontrager 26" tires roll smooth for a cushy ride. Internal cable routing, water bottle mounts and platform pedals round out the ride. THE FINAL WORD The Townie 7D continues to be the best-selling bike in the U.S. for a reason. Once you ride a Townie everything else is just a bike. It provides the utmost in comfort, style and quality. Take a test ride and feel the Electra difference. With a variety of bold colors to choose from and features that will help you go the distance, the Townie Collection offers something for everyone. WHY YOU'LL LOVE IT - Bontrager 24" tires with a puncture-resistant casing roll smooth and stable over most surfaces. - Linear-pull brakes help control your roll with easy-stopping. - Enjoy the ride on our cushy, ergonomic and shock absorbent elastomer saddle. - Enjoy as-is, or personalize your ride with Electra accessories and make it your own with fenders, a basket or bell.

TOP-NOTCH PERFORMANCE TO GET YOU STARTED DOWN THE MOUNTAIN BIKING PATH. Featuring a lightweight 6061 aluminum frame, 80mm travel suspension fork, Tektro disc brakes, and Shimano drivetrain, Divide hits all the marks at a very reasonable price point. - 6061 aluminum frame - XC80, coil spring fork, external preload adjustor - Alex TD26 double-wall disc-specific rims, 32H, alloy 6-bolt disc hubs - Shimano, 7-Speed drivetrain - Sealed cartridge bottom bracket - Tektro M280 mechanical disc brakes, Shimano levers - Jamis XC alloy handlebar & stem - Jamis ATB Sport saddle Wheel size: - Sizes: 13-inch – 15-inch: 27.5-inch - Sizes: 17-inch – 21-inch: 29-inch

TOP-NOTCH PERFORMANCE TO GET YOU STARTED DOWN THE MOUNTAIN BIKING PATH. Featuring a lightweight 6061 aluminum frame, 80mm travel suspension fork, Tektro disc brakes, and Shimano drivetrain, Divide hits all the marks at a very reasonable price point. - 6061 aluminum frame - XC80, coil spring fork, external preload adjustor - Alex TD26 double-wall disc-specific rims, 32H, alloy 6-bolt disc hubs - Shimano, 7-Speed drivetrain - Sealed cartridge bottom bracket - Tektro M280 mechanical disc brakes, Shimano levers - Jamis XC alloy handlebar & stem - Jamis ATB Sport saddle - 27.5-inch wheels

PUSHING THE BOUNDS OF "ENTRY LEVEL" These may be the most affordable 29'ers in our stable, but there's nothing entry-level about the performance of these bikes. We've taken all new frame styling and married it to our proven XC geometry. Best-in-class performance and big hoops doesn't have to mean big bucks, and the Durangos prove it. FRAME DESIGN DETAILS The Durango frame features a sloping top tube that optimizes stand-over clearance while at the same time adding great looks. The oversized down tube and head tube also offer plenty of strength, stiffness, and fork crown clearance. - 6061 aluminum main tubes - SR Suntour XCT 30 HLO 29", coil spring, hydraulic speed lock-out adjust, external preload adjustor - Alex TD26 29" rims, 32H, alloy disc hubs - MicroSHIFT Advent M6195M 9-speed - Sealed cartridge Bottom Bracket - Shimano MT200 hydraulic disc brakes - Jamis XC alloy handlebar and stem - Jamis ATB Sport Saddle

PUSH THE PACE ON CLIMBS, LET LOOSE ON THE DESCENTS. THIS ALUMINUM HARDTAIL GIVES YOU A FEEL FOR THE TRAIL WITH BALANCED, CONFIDENT HANDLING AND A PLUSH SUSPENSION FORK. KEY PERFORMANCE FACTORS Proven alloy performance ALUXX aluminum frameset is hand-built in-house by the world leader in aluminum engineering. Balance and stability Frame geometry is designed to optimize the balance and roll-over capabilities of 29-inch wheels or the liveliness of 27.5-inch wheels (depending on frame size). XC control Suspension fork offers either 80mm or 100mm of smooth travel for added XC control. Wheel size: Sizes X-Small – Medium: 27.5-inch Sizes Small – X-Large: 29-inch